Website www.icebreak.com.au
Agency Developers

Design

Garth Stkes

Flash

Matthew Damiels

Dale Williams

CMS / Intergration

Steve Miles

Overview

Ice Break is a online portal built as part of Parmalat's Win a Ute Promotion. It is primarily a flash site but it uses Snapp CMS to provide the content management and form processingfunctionalityfor various aspects of the site.

The main aspect of the site is it's drift and drag racing game that, is aimed at brand awareness and also creating a vial aspect to the site through the ability to challenge a friend or even challenge another player from the high score table, allowing the user to play against that users ghost.

I wasprimarilyinvolvedin the custom development for this project, though the development of custom modules for Snapp CMS to provide the extra functionality to facilitate the scoring, ghost racer data, leader board and mobile media aspects of the site.

Customization

Game Scoring & Leader-Boards

The main aspect of the microsite, which runs along side the main competition, is a dift and drag car

Live Score Banners

Mobile Content

Screen Shots